Creative director — Es Devlin

Client — Instagram

Production manager — Ethan Rosch

Video design — Luke Halls Studio

Agency & production management — We’re Magnetic

Video design associate — Charli Davis

Technical director — Zakk Hein

Video producer — Jenny Rush

Programmer — Sam Lisher

3D generalist — Ed Brown

Production engineer — Steve Seymour

Equipment — Blue Eye

2D animation — Stella Wan, Henrique Ghersi

Location — Cannes Lions Festiva, France